We have all seen the beggar on the street corner holding a cardboard placard stating, "Hungry and Homeless". How many times have you driven by them, turning your head away if they look your way. Today, do the opposite. Intentionally buy some hot food or a cup of coffee and hand it to the one begging.
Maybe they are pulling a fast one on the unsuspecting. But that is not the point today. Today, this is all about you. Will you actually do something uncomfortable that will cost you?